Sanlam Rewards commended at 2023 SA Loyalty Awards

Published on 22nd September, 2023 at 02:37 pm

Wealth Bonus, which has accrued R5.9-billion cashback to clients to date, stood out to the judges for making a meaningful monetary difference to clients’ lives.

The 2023 South African Loyalty Awards took place on 14 September, awarding SA’s top loyalty rewards programmes and initiatives. Up against well-established players such as FNB’s eBucks and Clicks ClubCard, it is a significant achievement that Sanlam Rewards’ Wealth Bonus loyalty programme was Commended by judges.

Sanlam Rewards was recognised in the ‘Best long-term loyalty programme of the year’ category, where judges were particularly impressed by the meaningful monetary contribution the programme makes to its clients, as well as its focus on client engagement through marketing and communications. “Their steadfast commitment to fostering enduring relationships through a meticulously crafted loyalty initiative is truly commendable,” says Papi Rapolai, SA Loyalty awards Judge. “By focusing on sustained value creation and unwavering customer engagement, Sanlam has raised the bar for long-term loyal strategies,” adds Papi.

“In a crowded and complex loyalty market, it’s incredible to be singled out and commended as a meaningful loyalty programme for our clients,” says Andre Fredericks, Sanlam Rewards’ Chief Executive. “Even more gratifying were the judges’ comments acknowledging our commitment to helping clients build a life of financial confidence by working with them to build long-term wealth, and rewarding them with actual cash in their pockets that makes an enormous difference to achieving their long-term financial goals, whether that be their retirement savings, or being able to use their Wealth Bonus payouts to pay off their homes or cover medical expenses at retirement. Wealth Bonus can literally add millions of rand extra into your long-term savings with Sanlam; it is an absolute no-brainer for savvy clients who want to find a responsible, rewarding financial partner for the long game, like Sanlam. It also positions our loyalty programme as a key connector and growth driver across Sanlam Group’s extensive ecosystem, giving real rewards for increasing your portfolio size within the Group.”

Wealth Bonus is the innovative monetary rewards programme from the Sanlam Group, offering increasing levels of monetary rewards based on your Sanlam product holding and premium size. Simply put: the more participating Sanlam products you own, and the longer you maintain your premiums for, the larger your Wealth Bonus becomes. Wealth Bonus can be paid out at varying intervals over time (typically over a number of years) or at retirement, when a participating product matures. The best way to understand how to take advantage of Wealth Bonus is to speak to your financial adviser, and ask them which of your products could qualify for Wealth Bonus, and which products may make sense to switch to Sanlam Group in order to start earning Wealth Bonus.

Learn more about Wealth Bonus, here: https://www.sanlam.co.za/wealthbonus/Pages/default.aspx