Sanlam Rewards scores Gold at the 2023 New Gen Awards
Published on 11th October, 2023 at 03:38 pm
Sanlam Rewards, in partnership with creative and communications agency Machine_ , claimed a Gold and a Bronze at the 2023 New Generation Social & Digital Media Awards for its content marketing and digital acquisition campaigns.
The New Generation Awards ceremony took place on 27 September in Johannesburg, awarding South Africa’s top marketing and creative agencies for best-in-class digital campaigns and content. The awards body sets out to recognise brands and agencies at the forefront of South Africa’s future of communications, media and digital technologies.
What Sanlam Rewards won at 2023 New Gen Awards
- Gold for Best Marketing Automation – Sanlam Rewards’ digital marketing acquisition campaign
- Bronze for Blogging Excellence – Sanlam Rewards’ financial content portal, Wealth Sense
The Gold award in the Best Marketing Automation category celebrates the performance-driven effectiveness of the brand’s digital acquisition campaign. Since its launch, the campaign has consistently outperformed benchmarks and KPIs to become the brand’s leading sales mechanic in just six months.
“I’m extremely proud of these awards, which showcase the innovative, agile work of our marketing team in partnership with Machine_, as well as the appetite in the market for a loyalty programme that delivers meaningful rewards,” says Francois Uys, Head: Digital, Marketing and Sales at Sanlam Rewards. “That these awards come in the same month that we celebrate our 10-year partnership with our creative and content marketing agency Machine_ is very special.”
Adds Bongiwe Mashalaba-Joe, Sanlam Rewards’ Marketing Manager: “Since opening the Sanlam Reality lifestyle rewards programme to the public a year ago, we have seen overwhelming success in our digital marketing acquisition campaign thanks to insight-led creative, smart targeting and an agile optimisation approach. Even more powerfully, we are seeing that the rewards clients we acquire are adding significant value to the Sanlam Group, with 60% of conversions constituting brand-new clients to the Group.”
Sanlam Rewards also received a Bronze for Blogging Excellence for its financial content portal, Wealth Sense, which uses empowering content and practical tools to helps its programme members live a life of financial confidence.
Learn more about Sanlam Rewards’ award-winning lifestyle loyalty programme, Sanlam Reality, here.
You can also learn more about its award-winning monetary rewards programme, Wealth Bonus, here.
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